Video production
Pharmaceutical and Biotech Industry
A long-standing expertise (since 2015)
Since 2015, I have been regularly commissioned by the agency AddValue to work on internal communication, marketing, and educational projects for major players in the pharmaceutical and healthcare industry, including Merck, Novartis, Sanofi, the Forum de l’Officine de Tunis, and GL Pergoveris.
Within this framework, I handle the entire audiovisual production chain, from copywriting to video production and post-production, while strictly adhering to health compliance standards, scientific accuracy, and the editorial rigor required in the pharmaceutical sector.
Since 2023, I have expanded this experience by collaborating directly with other health and wellness actors, notably Sunday Natural and Sit'vita.
These collaborations focus on the creation of marketing materials and digital educational content, designed specifically for online platforms. They follow the same standards of accuracy, clarity, and scientific consistency, while embracing a more agile, digital-first approach aligned with contemporary health communication practices. Over the years, through continuous hands-on experience and close collaboration with agencies, laboratories, and health-sector stakeholders, I have specialized in pharmaceutical, healthcare, and biotech communication, mastering the industry’s specific codes for both B2B communication aimed at healthcare professionals and patient-focused educational content, while balancing scientific accuracy, regulatory constraints, and clear, accessible storytelling to deliver compliant, effective audiovisual content that builds credibility and trust across all communication channels. This expertise allows me to adapt tone, format, and narrative depth to each audience and objective, from internal communication to educational and marketing-driven initiatives.
​This long-term collaboration has allowed me to develop and strengthen key skills in technical writing, complex message structuring, storyboarding, shot breakdown, directing, and editing, as well as across all post-production tasks, including motion graphics, visual design, sound treatment, subtitling, versioning, and multi-format adaptations for different distribution channels.
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Working with highly regulated organizations has shaped my ability to produce content that is precise, educational, and responsible, while remaining clear, accessible, and narratively effective.
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GLOBAL TELECOM OPERATORS
Senior Copywriting,
High-Volume Campaigns
Since 2013, through my YouTube channel El Mixtape, I became recognized as a digital creator at a time when online content and social platforms were rapidly transforming communication in Tunisia. This visibility naturally led to collaborations on marketing and branded content campaigns with major telecom operators during a period of strong growth and competition in the sector. I worked across digital-first formats as well as television content with leading providers such as Tunisie Telecom, Ooredoo, and Orange, contributing to content that had to be both engaging and aligned with strict brand and regulatory frameworks.
In 2019, I joined the digital agency Box Studio, where I was entrusted with the role of Senior Copywriter and given a major strategic responsibility: preparing the full copywriting and narrative framework for Ooredoo’s two-year all-digital communication contract pitch. The competition included five well-established and long-standing agencies, and winning this pitch marked a significant milestone in my career. The collaboration that followed confirmed the relevance of a communication approach combining clarity, creativity, and operational consistency at scale. As the contract progressed successfully, my responsibilities expanded further, and I was entrusted with copywriting for Spotify Premium MENA communications, including a fully handcrafted cartoon animation campaign. This project required
adapting global brand guidelines to regional markets while maintaining tone accuracy, cultural relevance, and narrative coherence across platforms.
Even after relocating internationally, I have continued to collaborate with these brands on a recurring basis, supporting campaigns, content, and messaging when needed. This long-term continuity reflects both mutual trust and my ability to operate reliably across markets, formats, and regulatory environments—whether locally or remotely.
EU MED Means Business
Editing,
Audio mixing
BERLIN MUSIC VIDEO AWARDS
Editing,
Motion design
Audio mixing
In 2023, I worked as Senior Video Editor on-site for the Berlin Music Video Awards, handling live post-production under extreme time constraints. Over four consecutive days, I edited while the event was actively taking place, with five roaming cameras operating simultaneously across two stages, indoors and outdoors. Every 90 minutes, I received five SD cards, ingesting, sorting, and editing continuously to keep pace with the event’s rhythm. Each night, the objective was clear and non-negotiable: deliver a one-minute aftermovie ready by 8 a.m. the next morning. This workflow demanded fast decision-making, sharp narrative instinct, flawless file management, and the ability to stay precise under pressure — skills I’ve refined through years of high-stakes editorial and live-production environments.
AFROSPOT
Editing,
Motion design
Wunderbar Berlin - Goethe institut
Editing,
Sound design
For the exhibition Wunderbar Berlin, commissioned by the Goethe-Institut, I worked on the editing and sound design of two films designed as looped installations within the exhibition space. Built from the photographic work of Melek Khemiri, the project required a restrained and immersive approach. My work focused on shaping the visual rhythm and creating an ambient soundscape that extends the images rather than illustrating them, allowing the videos to function seamlessly in a continuous loop while enhancing the visitor’s spatial and contemplative experience.
Over the past several years I have collaborated closely with a wide range of content creators digital platforms and online projects to produce videos designed for clarity engagement and emotional impact I have worked alongside multiple YouTube creators with very different tones and audiences including 66 kif Moon HorCujet Beauté confiante and Vas Bogdanovic These collaborations covered editorial videos narrative driven formats recurring series and social media content allowing me to adapt each production to the specific codes
rhythm and expectations of its audience
Alongside YouTube content I have produced numerous explainer videos for applications online platforms and digital programs often at key moments such as product launches onboarding sequences or educational communication The goal is always to transform complex ideas tools or workflows into clear accessible and engaging visual stories while maintaining a strong sense of pacing and coherence. ​I also handle graphic animation and motion
design including animated titles visual cues transitions and explanatory elements designed to integrate seamlessly with the edit Voice over integration whether human or AI is carefully directed and balanced to ensure comfort clarity and emotional consistency across all listening conditions. Each video is conceived with its real context of use in mind including mobile viewing social media constraints platform specific formats subtitles and versioning The objective is not simply to assemble images but to translate ideas into audiovisual language that feels natural effective and durable Whether the content is intended for YouTube social media or proprietary platforms my role is to support creators teams and projects in shaping videos that align substance form and emotional resonance into a coherent and impactful whole.
Short films and Cinema works
Copywriting, Production, Direction
Post-production, Sound design
My journey into cinema began long before traditional film sets, emerging instead from the early days of digital creation. After a breakthrough on YouTube in 2013, where I developed a strong voice as a content creator and storyteller, I was commissioned by Propaganda Production to produce the official trailer for the feature film Bastardo. This first step into professional film promotion marked a turning point, allowing me to translate narrative intensity and cinematic rhythm into short, impactful formats. Around the same period, I also designed and
produced the trailer for Ksayer w Yhayer, a curated short-film collection, further sharpening my ability to condense complex stories into compelling audiovisual experiences.
My creative practice naturally evolved from commissioned work toward original filmmaking. I went on to write and produce Qdar, a short film created for the 48 Hours Film Festival in Tunis. The project was recognized with multiple awards, including Second Best Film, Best Screenplay, and Best Lead Actor. This experience solidified my interest in tightly structured storytelling under creative constraints, and confirmed my ability to lead a project from script to final delivery while maintaining narrative clarity and emotional impact.
After relocating to Berlin, I continued developing my voice as a director and screenwriter. I wrote and directed No Strings Attack, a comedy short film that explores human relationships with irony and restraint. The film was awarded Film of the Year at the Filmmakers &
Movie Nerds annual gathering in 2023, a recognition that reflected both its narrative effectiveness and its precise execution. Working in Berlin also allowed me to collaborate within an international and multidisciplinary creative environment, enriching my approach to tone, pacing, and audience engagement.
Alongside writing and directing, I have built extensive experience in post-production across a wide range of short films. I served as post-production manager, main editor, sound designer, and foley engineer on The Bearable Lightness of Being Adam, where sound played a central role in shaping atmosphere and emotional depth. I also contributed as assistant editor, foley artist, and sound designer on Broken Lighter, and worked as a graphics and motion designer on Unter Haien, expanding my involvement into visual identity and motion language for narrative cinema.
Beyond narrative films, I regularly design soundscapes, background music, and original scores for television formats and commercials. This work has strengthened my sensitivity to rhythm, silence, and texture, and deeply informs my approach to film editing and storytelling. Whether leading a project as a director or contributing as a post-production specialist, I bring a holistic understanding of cinema, where image, sound, and narrative are developed together to serve a coherent and meaningful cinematic vision.